Understanding Moisture Loss in Textured Hair

Introduction
If you’ve ever wondered why your hair feels dry no matter how much product you apply, you’re not alone. Textured hair naturally struggles to retain moisture due to the shape of the strand and the structure of the cuticle.

Why Texture Loses Moisture Faster

• Coils and Kinks: The curves and bends in textured hair make it harder for sebum (natural oils) to travel down the strand.

• Raised Cuticles: In coarse hair, the outer layer (cuticle) can lift more easily, allowing moisture to evaporate.

• Environmental Factors: Heat styling, sun exposure, and low humidity accelerate water loss.

What Actually Works
Many products promise instant hydration but only coat the surface. Look for treatments containing humectants to draw water in and lightweight emollients to lock it in.

The DRIP Difference
We formulated DRIP to target the moisture barrier at every level. Its unique blend supports hydration and helps maintain softness and elasticity between wash days.

Conclusion
True hydration is a process. With the right ingredients and consistent care, moisture loss doesn’t have to be inevitable.